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Karen Willmore

Digital Ninja

12335

24

Holiday Cookies Packaging

I've been so excited for this class and love the vintage style, whether it be from the 30s, 50s, etc. For this project, I wanted to make something that would actually be put to use, if only in a small way. I decided to create a box top (or large label) for my mom's holiday cookies, which have become a highly anticipated tradition over the years. (EVERYONE looks forward to these suckers!) 

Here is my initial "project brief" where I came up with the general info for the package:

Moodboards: This is a mixture of things I found in books (the book "Shadow Type" has lots of vintage inspiration), Pinterest, eBay, and antique stores. 

After sketching out the elements I liked from my mood boards, I started to create thumbnails. (They're really messy, but I'm just trying to think about layout.)

Here are the first two. I'm giving my eyes (and mind) a break and then will create more.:

Here are three more thumbnails. Now comes the hard part: decisions! There are things I like and dislike about each of my thumbnails, so I'm going to take notes on those and then perhaps create a version that incorporates the things I like from each of them (where practical).

After reviewing and critiquing my thumbnails, I decided that I liked the look of the version with the big banners the best. There were things I wanted to improve on it, however. I ended up re-doing it, keeping the banners but making the brand name bigger and removing the bottom text to simplify and make room for the larger brand/logo.

Here is the final sketch:

Inking:

Finally time for digitizing! I did some minor clean-up on the inked drawings in Photoshop and then brought the pieces into Illustrator. I did a good amount of tweaking on a small scale and finally started playing with colors. I wanted fun, vibrant colors that kept with the holiday theme.

Digitized and colored (no texture yet):

Here, I added some really subtle texture:

Finally, I printed it out and slapped it on the box :-) : 

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