Best Image Optimization Techniques For Better SEO Ranking

Best Image Optimization Techniques For Better SEO Ranking - student project

It is common knowledge that visuals catch our eye faster than anything else. When you launch a website, the outlook is what matters most, because if the first impression is boring, only a very few would bother to scroll through the long content pages. This is why image optimization comes on top of the SEO checklist. What you sometimes rant on for pages and pages, could easily be convinced through a single picture. But stocking photos haphazardly into your website decelerates the page speed and make users to leave your site for a speedier one. All you have to do is hire the best of the best to optimize your images on the website, so that the users would have something genuinely worthy to look at!

Best Image Optimization Techniques For Better SEO Ranking - image 1 - student project

 

14 AMAZING IMAGE OPTIMIZATION GUIDELINES

 

Avoid stuffing stock images
Stock images are what most companies use online to market their goods and services. For example, almost every nutrition centre uses the picture of a lady smiling at her salad on the main page of their website. This is very conventional, and most users would not be impressed by seeing the same image recurrently. Filling your website with stock imagery would make your site similar to the rest.

Use originals instead!
Plus, why copy someone else’s photos when you can add your originals? Images of your company, workforce and past projects would hold the eyes of the viewers because they are the authenticities of all the promises you deliver in your content. For a stronger base of trusted customers, use images as evidence.

Include Meaning to Images
Have some reasoning behind every image you upload, because web users grasp quick visual detail faster than they read boring paragraphs. Try to add meaningful photos. For example, screenshots can help greatly in bringing a point across. You can summarize complicated content in images to help users understand them easier.

Don’t Cross Lines Regarding Copyright
Using images subject to copyright without legal consent is basically robbing someone else’s property. So to speak, when you use stock photos from providers like Shutterstock or Getty without a permitted license, you are most likely in trouble. Any illegal borrowing is regarded as punishable under DMCA, the Digital Millennium Copyright Act. If you really want to use second-hand images, there are free image sites that allow you to copy their content. To avoid all copyright issues, try to use original images as much as possible.

Use Tools to Improve Images
Ranging from passionate selfie-snappers to professional photographers, tools like Canva prove to be very popular. Easel.ly, Visual.ly, Pablo and Canva are some common tools that anyone can use to add a personal touch to images. Be it your own original image, or an image copyrighted from Shutterstock or Getty; you can create text within images, banners, social media posts, templates or online flyers using these tools. It is a straightforward yet successful way of personalizing your content.

Best Image Optimization Techniques For Better SEO Ranking - image 2 - student project
Best practices for JPEG
JPEG is the most popular file type for images. The size of the image can be compressed until very small, which is why most SEO consultants recommend this file type for image optimization. Despite some drawbacks like the use of lossy data compression, (image quality can be distorted according to your settings), JPEG is used worldwide to produce small image files that are supported in every PC and mobile device.

Best practices for PNG
PNG is for files edited and downloaded from Adobe Photoshop. The file type promises high quality and resolution and is ideal for displaying logos. PNG has two main formats, PNG-8 and PNG-24. PNG-24 delivers images of higher quality. PNG is a great choice, but the larger size of the file could result in slow loading.

Best practices for GIF
Despite its great popularity, GIF is not a recommended format for product photos. The best content for this format is company logos and other elements because of the small file size, catchy animation and support for transparent backgrounds.

Preserve your quality while maintaining a suitable file size
Images are the main reason web pages lag. If compressing your file size is mandatory for fast loading, do not hesitate to do it. For instance, Photoshop’s “save for web” option can reduce the file size without disrupting the quality of the images. Apart from Photoshop, there are many compressor software available both online and offline made for SEO experts – simply because page loading speed directly affects the ranking of a website.

Caption your images
Captions are both search engine bots’ and web users’ windows to the images. You can use captions properly when an image is not directly understood or when you can add relevant keywords to it.
Best Image Optimization Techniques For Better SEO Ranking - image 3 - student project
Naming images in SEO
Naming images is the most crucial initiative of image optimization. Search engine crawlers cannot understand images, which is why they need guidance to trace. Describe your images in short, using the appropriate keywords. Assume you have an online clothing store. Be as specific as possible, such as instead of saying shorts, and you can name the image as “striped summer shorts.”

Alt Texts
Alt tags describe the contents of an image file. This is very useful when the web browser fails to deliver them. At texts are important for both crawlers and users, because it displays what is inside when the actual image won’t load.

Image sitemap
An image sitemap is for the sole purpose of being found by search engine bots. The sitemap is a library to all your images, and Google and other search engines can utilize it in locating your image content better and filtering them through the image searches.

Open Graph and Twitter cards
When social media sharing is done by your users, setup your HTML code for Open Graph and Twitter cards so that your image would be visible in the social media arenas as well.


Overview
Never underestimate the value of optimizing images. It impacts your page speed, your customer experience and the overall image of your website in the current competitive digital market.

Kate Hegins

Vancouver SEO Company with Affordability