I enrolled this class because of a t-shirt competition held by a band called Sigmun. The band is from Indonesia and could be classified as a psychedelic-stoner-rock band. They’ve just celebrated their anniversary of their debut album, Crimson Eyes, which explored themes like conflict, despair, and epiphany. I found out through reading their online presence, they are interested in surreal artists such as Salvador Dali, René Magritte, and Giorgio de Chirico. The band have a strong sense of imagery that sets them apart from other stoner bands, so I was confident enough to avoid the cliched images of eyes, ancient ruins, and gore.
As for their moodboard, their existing materials are rich enough that I didn’t have to look far for inspiration and color palette. They seem to like the red and blue gradient, so I tried to incorporate that into my artwork.
I’ve sketched some concepts.
Then I experimented my ideas digitally.
Here is my final design.
This one is an alternate version in case there is a demand for a more conventional color palette.
Here’s the tech pack using the Ai file provided in the Attachment section of this class.
Thank you Chris for teaching this class. I’ve learned an incredible amount of knowledge. The three key brand elements (typography-illustration-brand personality) reminded myself constantly on this assignment of the branding aspect of designing a t-shirt for a brand. It’s important to remember that the object is meant to promote a brand. Don’t obscure the name if the brand is still new and hasn’t reached iconic status. Never thought I could be excited to tackle more t-shirt project.
Note: In case anyone is interested behind the meaning of the illustration, please check my Instagram post here.