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Ivory Ambigram

Ivory Ambigram - image 1 - student project

I did a lot of exploration to get to this. Here's some of my process:

Ivory Ambigram - image 2 - student project

I quickly saw the challenge was going to be the v/r relationship. One of the bolder sketches pointed me towards my end result using blackletter style. There were simpler solutions to be found, but I wanted an elevated look.

Ivory Ambigram - image 3 - student project

Ivory Ambigram - image 4 - student project

Then I started playing with styling. I found I could shade the v/n character to help it the 'r' read separate from the 'y.'

Ivory Ambigram - image 5 - student project

Ultimately I wanted to put this on a hat for the company I work for, Ivory Headwear.

Ivory Ambigram - image 6 - student project