Gareth David

Learn Graphic Design: Master The Graphic Design Brief

Fictional design brief for an invented company, Harbor &amp; Pine, a refillable home-cleaning brand launching a Refill Station subscription.
Brief type: FLEXI. Brand assets are fixed (logo, palette, typefaces). The poster system, headlines, imagery and layout are open.
Structure: Section 1, Project/Client Overview, 16 fields. Section 2, Design Overview, 12 fields. Section 3, Deliverables checklist, 6 items. Section 4, Additional Notes, 3 items.
Deliverables: 3 A2 window posters, 6 Instagram feed posts, 6 Instagram stories, 1 email header, source files, usage guide.
Success metric: 1,500 sign-ups in the first 8 weeks.
<img srcset="https://static.skillshare.com/uploads/discussion/tmp/7fabcaf2.png 600w, https://static.skillshare.com/uploads/discussion/tmp/7fabcaf2.png 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/discussion/tmp/7fabcaf2.png" loading="lazy" alt="Harbor & Pine: Launch Poster Series Design Brief (Fictional) - image 1 - student project">
<img srcset="https://static.skillshare.com/uploads/discussion/tmp/c9792367.png 600w, https://static.skillshare.com/uploads/discussion/tmp/c9792367.png 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/discussion/tmp/c9792367.png" loading="lazy" alt="Harbor & Pine: Launch Poster Series Design Brief (Fictional) - image 2 - student project">

Harbor & Pine: Launch Poster Series Design Brief (Fictional)

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