Drawer

Chamomile Tea Redesign

Hi Khadija, thank you so much for this class!

I chose to recreate the Traditional Medicinals Chamomile Tea packaging because chamomile tea is a product I personally enjoy, which made the project more interesting and meaningful to me. I wanted to keep the original logo, product name, and important packaging information so that the identity of the brand remained recognizable. Instead of changing the branding completely, I focused mainly on reimagining the visual design. I introduced a softer, more artistic illustration style with chamomile flowers, natural elements, and a calming character to better communicate the relaxing qualities associated with chamomile tea. The aim was to give the packaging a fresh, warm, and visually appealing look while still respecting the original brand identity.

I really enjoyed working on this project because it gave me the opportunity to experiment with illustration, composition, colour, and packaging design while working with a product I already love. It also helped me understand how small visual changes can completely change the feeling and personality of a package without losing its original identity. Thank you again for all your guidance and for making the class so enjoyable! 🌼

 

Chamomile Tea Redesign - image 1 - student project

Chamomile Tea Redesign - image 2 - student project