Ruth Clowes

Digital Copywriting Basics: Practical Tactics for Crystal Clear Web Copy

Hi Tari, this is a really effective rewrite — the improvements are easy to spot. The "before" does the job but it reads like an explanation. The "after" feels like a conversation. Switching to "your home insurance is not enough" immediately makes it personal, and the specific examples — busted water heater, oven — are much more relatable than a general list of appliances. "There's no avoiding it. You can, however, avoid the surprise expense and hassle." is the standout line. It's reassuring without being pushy, and it does exactly what good web copy should do. If you'd like to keep developing your skills, take a look at the other classes on my profile page 😊 Best wishes, Ruth

• Clarified and simplified to educate an uniformed prospect
• Added a little more warmth and, "you" "we" messaging to connect with the prospect
Shortened text for quick scanning

Home Warranty landing page copy

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