Maggie Stara

Powerful Social Media Marketing: From Beginner to Advanced

Hi Finn,Great job with this! I love that you’ve really thought about The Agenda as more than just a zine — you’re thinking about it as a community-building platform, which feels very aligned with the audience and the purpose behind the brand.You’re spot on about the current posts feeling a little too similar. The designs are cohesive and the colour palette is really fun, but some of the existing posts feel more like screenshots from the zine rather than content made specifically for social media. The readability is also something to watch, especially if people are scrolling quickly on their phones.I really like the direction of your proposed posts, especially the “Can’t find your people?” post. That hook is much stronger because it speaks directly to the audience and gives them an immediate reason to care. The design also feels bold and eye-catching, which works well for this kind of brand.A few extra things they could potentially test:Create more social-first content that gives people a reason to follow the account, not just read the zine.Add clearer calls-to-action, like joining the mailing list, submitting art, volunteering, donating or buying merch.Use Story Highlights for things like events, artist features, submissions, donations and “start here” information.Keep interacting with local queer artists, creators and businesses, because that could open up great opportunities for partnerships and community growth.Overall, you’ve done a great job identifying both the creative strengths of the brand and the areas where the social media strategy could become more engaging and useful. Great work! :-)

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FINN COTTON - Social Media Marketing Project

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