Khadija El Sharawy

Logo Design: How to Create a Unique & Memorable Wordmark

Hi Nafi, thank you so much for sharing. I quite love the handwritten execution of your wordmark. It feels like a signature which is a nice touch because the brand name is essentially the name of two friends so it feels like it's their signature in the logo. You also kept it quite legible and visually consistent which can be tricky sometimes with handwritten fonts but you nailed that. My only very minor suggestion is since the wordmark is very unique and handwritten, everything else can just be super simple and subtle. So in this case, the arched effect on the slogan is not very needed here. It can just be simply straight. And this is an extra suggestion that I just thought of but since the wordmark has a 'signature' feel and the way it's written reminds me a lot of ink, especially with the ink blobs at the end of some letters, it would actually look GREAT if you kept the brand black and white. And you can have color mainly in your photography. I know that feels counter-intuitive for a food brand to have the logo in black but it would actually fit your logo and and icon illustration style SO well. Think about it :)  But other than that, great job, honestly!

Thanks a lot Khadija for this. really helpful feedback.
Love that the signature feel came through, that was exactly the idea.
Good point on the slogan, i’ll keep it straight and simplify it.
And the black &amp; white direction actually makes a lot of sense with the ink feel, i’ll explore that properly.
Appreciate you taking the time to break this down 🙌

Please evaluate and share your valuable feedback Khadija! thanks :)

here's my design
<img srcset="https://static.skillshare.com/uploads/discussion/tmp/c6d4b4c3.jpg 600w, https://static.skillshare.com/uploads/discussion/tmp/c6d4b4c3.jpg 1000w" sizes="(max-width: 600px) 600px, 100vw" src="https://static.skillshare.com/uploads/discussion/tmp/c6d4b4c3.jpg" loading="lazy" alt="Benny & Joon Branding - image 1 - student project">

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