For this series I decided to hand letter cards for the holidays that might not be as popular to the secular world, but are highly celebrated in the Jewish one. I wanted the cards to each have a distinct look and feel to correspond with the energy of that celebration. From color palette to lettering style to layout, to illustration, each card should evoke the vibe of the holiday. 

It is my hope that by designing cards for Jewish holidays, we can diversify the industry. In the end, I’d like to see more celebrations represented.