I do not have a pitch or a company to pitch to at the moment since I am pivoting to an entirely new career path. Also, I have no idea what that career might be. Since I want to move on to other creative classes in order to discover this, I will simply include an example of idea versus opportunity in my life that is currently applicable. 

An IDEA I might come across in my current industry (coffee service and roasting) is the idea for mobile retail. I think it would be a great way to reach the community surrounding our current business - which does not get a lot of foot traffic due to its hard-to-find location. If my boss were to invest in a vehicle like a van or food truck, I think doing popup events around town would definitely increase our clientele and maybe even give us connections to a better secondary location. 

However, the OPPORTUNITY in this scenario would be asking my boss to try his hand at mobile business. He has done many diffferent kinds of business including catering, retail, and private classes. So, I think it would not be difficult to ask him to try what is essentially a traveling cafe. MY opportunity would be requesting to lead this operation. I have been the business manager of a cafe before and I have dealt with menu selection, hiring and training, tracking inventory, setting up POS systems, and connecting with suppliers and other businesses in the area. I have no doubt I could be a potenial candidate for this role. 

I realize both the IDEA and the OPPORTUNITY come with several roadblocks and even though this is hypothetical I will list a few concerns I can predict would come right after the pitch. 

1. What is the budget for the vehicle, inventory, machinery, etc
2. How many employees will be necessary? 
3. What do we gain from this investment?
4. What is there to lose?

The budget, I believe, can come from the profits made during the last months of our lease at our current place of operations, which I have been told is likely shutting down within the year. This means we will not be losing money by keeping this location open and providing resources that ultimately bring in little to no income. Once it is shut down, all profts from the past fiscal year can go to funding this new operation. Note, the retail space is shutting down because the roastery is fairing much better and my boss is focusing his energy there instead of the retail space. 

Few employees will be necessary as we already have a small and trusted team. If the others wish to help run the mobile cafe, they are welcome to be cross-trained. It is unlikely we would need to hire brand new employees since the van can be operated and driven by one person. If the current team works there we would have 5 employees in rotation. 

We stand to gain a significant profit from this mobile business because our city and the surrounding areas are always hosting events for the community. This includes but is not limited to Notre Dame events, popular farmers markets, craft fairs, and holiday parties. However, since the vehicle is meant for outdoor events, its understandable that during winter months it would be more difficult to make a profit. In these months, we would focus on our roastery and do client outreach by taking the money we would be using on the mobile cafe and funding marketing such as sample boxes, professional product photography/videos, social media promotions, and more. 

We could still lose profit during the winter months where the mobile business is relatively inactive. So, alternatively, this could be remedied by continuing to do popup catering and events at indoor locations. Essentially, we would use the cafe inventory and our current travel-size machinery to set up a table at local events. This could help with profit and continue to promote our brand. If it fails, the only thing that needs to be paid off is the van, as all the other materials we can still make use of at our roastery.