Reviewing some designs to find and understand the use of Gestalt Theory. Practicing is the second step on learning!

Branding: Studio X + U. The logo uses the closure law to transform the letters "U" into an X. Also the simmetry including the + in the middle showing a perfect horizontal and vertical balance. It is simple and repeateble. Also can be seen in small icons without loosing details.

 

This book uses the concept of Figure/ground to picture to characters running seen from the perspective of the "monster". As if they are inside its mouth (or will be). It is intriguing and sets a question "will them be ok?" Even the bright yellow letters can't hide the misterious image of the monster and complete the image with the monsters eye in the letter A. Also this big spread letters call attention to be read. Interesting layout choice.

 

This book uses the experience law. It is simple and calls for a memory of writting a personal diary. Only reading the first phrase it is evident that the book is about something personal and maybe for self improvement.