This final project demonstrates the complete execution of a professional Google Ads campaign across multiple channels: Search Ads, Shopping Ads, and Display Ads. The project includes campaign strategy, ad creative mockups, performance metrics, and implementation guidelines ready for publication to a live Google Ads account.

Campaign Overview:

• Business: RunElite (Premium Running Gear & Nutrition E-Commerce)

• Campaign Types: Search, Shopping, Display

• Budget: $3,500/month

• Expected First-Month ROI: 2.5:1 to 3:1

RunElite - Search (Conversions - High Intent)

1. Premium Running Shoes & Gear

2. Shop Elite Running Equipment

3. Expert-Curated Apparel for Marathoners

4. Free Shipping on Orders Over $100

5. Run Faster with Professional-Grade Gear

1. Discover premium running shoes, apparel, and nutrition trusted by competitive marathoners. 30-day guarantee on all products.

2. Join 50,000+ runners. Access expert training guides, loyalty rewards, and exclusive brand partnerships today.

• Display URL: runelite.com

• Path 1: /shop-now

• Path 2: /marathon-training

• Final URL: https://www.runelite.com/shop/running-shoes

Sitelink Extensions (4):

• "Shop Running Shoes" → /shop/running-shoes

• "Training Guides" → /blog/marathon-training

• "Loyalty Rewards" → /membership/rewards

• "Clearance Sale" → /clearance

Callout Extensions (6):

• Free Shipping on Orders $100+

• 30-Day Money-Back Guarantee

• 50,000+ Happy Runners

• Expert Product Curation

• Same-Day Shipping Available

• Exclusive Brand Partnerships

Call Extension:

• Phone: +48-123-456-789

• Call schedule