Social Video Project

Here is a shot list & vision board I would create if I were to upload my first video to social media looking for growth and trying to build a community. 

 

Financial Goals: 

1. Have a community of 10,000 followers who enjoy, interact, and engage with my content. 

2. Build a platform that leads to brand deals & collaborations. 

3. Bring in 10k a year through brand deals, collabs, & UGC.

 

Personal Goals:

1. Find a niche and create content that caters to that community. 

2. Grow the flexibility to incorporate my life into the content. 

3. Post consistently and develop a routine that allows me to bulk create and schedule content.

 

Platforms: 

1. Start primarily on TikTok and grow a community there first

2. Facebook & Instagram reels once a community is established on TikTok 

Shot List for first video: “New Creator → Road to 10K”

Video Length: 25–35 seconds
Tone: Honest, welcoming, beginner-friendly
Style: Talking head + light lifestyle b-roll
Goal: Clearly explain who you are, why you’re here, and invite people into the journey

Shot 1 – Hook (0–3s)

Camera: Front-facing
Text on Screen:
“I’m a new creator on my journey to 10k followers”

(Short, clear, scroll-stopping — don’t overstuff the hook.)

 

Shot 2 – Context / Who You Are (4–12s)

Talking head OR cut between talking head + b-roll

Dialogue:
“For context, I’m a full-time social media coordinator trying to find a space on social that’s just for me, and I want to share how I’m building toward 10k while working full time and learning as I go.”

Shot 3 – Why You’re Posting Anyway (13–22s)

Talking head

Dialogue:
“I don’t have a niche yet, but I’m picking up the camera and sharing my life anyway while I figure out my place and my community.”

This is the relatability anchor.

Shot 4 – Invitation / Safe Space (23–30s)

Friendly, direct

Dialogue:
“If you’re also looking for the courage to just start, share your life, and figure things out in real time—this is a safe space.”

Shot 5 – CTA (31–35s)

Talking to camera

Dialogue:
“If that sounds like you, follow along and let’s do this journey together.”

Text on Screen:
“Road to 10k 🤍”

 

Caption:

New creator ✨ Road to 10k
Full-time social media coordinator building something of my own
No niche yet, just showing up anyway
Let’s grow together 🤍