1. Hook (0–5 sec)

Grab attention instantly.

• Ask a question

• Show a problem

• Use a bold statement

2. Problem (5–15 sec)

Highlight the pain point your audience is facing.
Make them feel understood.

3. Solution (15–30 sec)

Introduce the product/service/idea.
Explain how it solves the problem.

4. How It Works (30–60 sec)

Clear, step-by-step explanation in simple language.
Use visuals like icons, infographics, character animations.

5. Benefits (60–75 sec)

Show why this matters.
Focus on results, outcomes, transformation.

6. Social Proof (optional)

Customer quotes, stats, ratings.

7. Call to Action (final 5–10 sec)

Short, clear, actionable.