This is how the webpage looked when I started designing it. It was a bit plain, with a lot of white space, and the subheading text was wordy and hard to read.

 

What I changed:

1. Took some keywords from the subheading text and turned them into icons, experimenting with colors.

2. Added borders on the content blocks to create more structure.

3. Included more content at the bottom that customers might be interested in, along with a call to action.

   

Any feedback would be highly appreciated