above: imagining my perfect customer. Sandra is in her early 20s, single, with no children, and two part-time jobs in retail and/or gig economy. She is interested in sci-fi and fantasy for the escapism and entertainment, anxious about the environment, and doesn't have much time, money, or spare energy for activism, living off-grid, or being ultra sustainable, but does what she can for the environment, and roots for people making a large impact.

 

I'm planning on making content that promotes sustainable design/production methods that are usually hidden from the public, such as making bioplastics, designing a building, or designing products for disabled people. With long covid and other disabilities, I might drop out of design school, but I have many ideas for projects that I can try doing this year. Since my social media and videos will be sporadic due to my health, I want to start with a strong brand identity so people might remember who I am when the next picture or video goes up weeks or months later.

 

above: mood board for lifestyle content. A mix of southwest and Korean sustainable practices, design, and architecture. Colorful, sensitive, comfortable, tradition-revival, and experimental.

 

 Brand mission statement: Sharing sustainable design methods for people to use freely.