Dickie Bush built a solid online presence, incorporates social media marketing (predominantly Twitter), content marketing (through a newsletter), and drives followers to his funnel. The goal is to, eventually, convert them into purchases o his online program "Ship30for30."

I love this example because Dickie shares value with his audience daily. He gives, gives, gives. And if you find value in his content, you might consider buying his product. It's a mutually beneficial relationship.