Here is an example project I created for my class, The Foundations of Copywriting.  The goal for the project is to create a plan for a piece of copy using all the techniques you will learn in this class.

For this plan, I used the planning template worksheet as a guide. I wanted to use this plan to map out ideas for a new piece of copy which I was writing for about a dating app, for a client's PR article. 

Here is the completed planning template worksheet (you can type directly into the text box if you prefer).

 

In this plan I have incorporated all aspects of the lesson about planning (Plan Like A Pro, Video 13 in the class) including:

• Identifying the subject, reader and CTA
• Creating a general outline with...
  • Headline ideas
  • Subheader ideas
  • An intro
  • Bullet points/ideas for the main body of text
  • A CTA to close with

You will notice I haven’t written out the entire article in my plan. This is a springboard to put down my main ideas, that I can flesh out when I sit down to write the final piece of coy.

Don’t forget you can add to your project at any time as you work through the course. Develop your plan with more ideas as you hone the new skills you learn.

By the end of the course, you will have a solid plan you can take forward with you for your next copywriting project!