Digital Marketing for Companies | 7 classes on Skillshare
LEARNING PATH

Digital Marketing for Companies

Take your company's online presence to the next level with expert tips and strategies for marketing across a range of digital platforms.

We’ve saved it for you as a list in ‘My Classes’

Your Path

7 Classes (7h 19m) of on-demand instruction. You set the pace!

Your Level

Beginner

You'll Need

No special materials needed!

You'll Create

Tailored plans to market your brand on YouTube, Instagram, LinkedIn, email, and a blog.

1. Form An Overall Strategy & Get Teammates on Board

Assess the success of your business' current marketing activities, identify your audience’s behaviours, and create an effective marketing plan that will win over the decision-makers on your team.

Social Media Marketing: How to Create an Impactful Strategy for Any Business
Social Media Marketing: How to Create an Impactful Strategy for Any Business
Maggie Stara
2h 17m ·

2. Design Cohesive Assets

Learn to create strong and clear graphics with an instantly recognizable style to establish your brand on social media.

Design a Social Media Post Template Using Affinity Designer on the iPad
Design a Social Media Post Template Using Affinity Designer on the iPad
Jenny Veguilla-Lezan
46m ·

3. Harness the Power of YouTube

Go behind the scenes and learn to harness the power of video to grab customer attention and bring a voice and personality to your brand.

Marketing: Using YouTube to Humanize Your Brand
Marketing: Using YouTube to Humanize Your Brand
Erin Winters
42m ·

4. Reach Your Audience on Instagram

Dive into the specific types of content that align with “shareable trends” on Instagram, leverage your brand's expertise, and create posts that inspire your audience to share them.

Organic Instagram Growth: Create Shareable Content
Organic Instagram Growth: Create Shareable Content
Emelina Calder Spinelli
1h 3m ·

5. Unlock Organic Growth with Blogging

Brainstorm, outline, and write your first blog post as part of a content marketing push for your brand.

Content Marketing: Blogging for Growth
Content Marketing: Blogging for Growth
Eric Siu
1h 21m ·

6. Launch an Effective Email Campaign

Plan, structure, and schedule a full email marketing campaign.

Email Marketing: How to Build an Effective Strategy for Your Company
Email Marketing: How to Build an Effective Strategy for Your Company
Brooke Milo
36m ·

7. Make LinkedIn Your Secret Marketing Weapon

Perfect your brand's LinkedIn profile and posts to attract your ideal audience and top talent.

Business Marketing Strategy: How to Win on LinkedIn
Business Marketing Strategy: How to Win on LinkedIn
Sue Keogh
35m ·