**New video added!

This fun, 3-minute video demonstrates the "Thomas the Train" example I mentioned in the lesson on Reputation. It shows how companies do not create their brands, but simply "provide the pieces" to their audience.  It also clarifies how confusing our brand can get when we start imitating other companies, or when we lose sight of our brand identity!

Your project assignment is: Simply post how this video brought a new understanding to branding for you!!

 

As always, if you have any questions about the material in the class, or how to apply it to your brand, reach out anytime!  everett@wetalkbranding.com

If you're looking for courses on Social Media or Leadership check out these additional courses: https://www.skillshare.com/user/wetalksocial

See you in class!