Understanding the Brand Language:

 

The brand started by Seán William McLoughlin, known online as Jacksepticeye, is an Irish YouTuber, known for his vlogs and comedic Let's Play series, uses the same tone of voice as he does himself. The overall feel of the brand being very informal, light-hearted and cheerful.

 

Overall TOMC does a really good job with their copywriting, going through the class and looking through the content they have available it is clear that they know what they are doing, so instead of trying to rewrite or improve on what they have I chose to see what I can come up with while trying to stick to the brand’s existing language.

Creative Copy Worksheet

 

KEYWORD: COMEDIC

Rhymes:

Mornin’ – pourin’

Coffee – toffee

Frothy

moxie

Alliteration:

Tantalizing tastes

Zoom Juice Zoomies

Synonyms:

Coffee, beans, joe, java, café, zoom juice

Phrases, sayings, and idioms:

Wake up and smell the coffee

Cup of joe

Bean counter

The kettle calling the oot black

Coffee break

You look like you could use a coffee

 

 

Copy for Social Media (PAS mainly):

 

Option 1

 

Have you lost your moxie?

Has work been leaving your brain frothy?

 

Grab a cup of joe with TOMC to tantalize your tastebuds and get you zooming right back to smiles and sunshine!

 

 

Option 2 (very specific if able to work with someone well known named Joe)

 

Even Joe likes a cup of Joe on his break.

 

Take your coffee break with 25% off for the first 100 people to checkout using our code JOE2023.

 

 

Option 3:

 

IT’S TEASDAY……We mean Tuesday…

 

Save 25% on any of our teas with code TEADAY.

 

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This class was really easy to follow and understand. I had a very basic understanding of copywriting with my degree but this helped me to understand further.