Target small bsusiness on Facebook that have searched for a designer in the last 90 days and are based in Cape Town and surrounding areas.

Brand awareness, getting my business name out there and introducing people to my brand, name and the kind of designs I am capable of doing. 

Project Submission: TOFU Brand Awareness Ad for Blüm Designs
Funnel Strategy: Top-of-Funnel (TOFU)
My ad is a Top-of-Funnel (TOFU) piece, focused purely on Brand Awareness. The goal is to introduce my brand, Blüm Designs, by providing value and telling a story without a direct Call to Action.

Ad Content & Copy
The content is a short, engaging video showcasing my design process for a real client, Nova Wine Tours. The copy is narrative-driven to build an authentic connection:

Headline: Pour. Design. Reveal.
Body: Some projects feel like milestones. This logo for Nova Wine Tours is a throwback to late 2024. Every designer has these moments—where the process just clicks and an entire story gets captured in a single mark. It’s a joy to watch an idea ferment and take form.

Target Audience
The ad is targeted specifically at small business owners in the Cape Town area who have recently shown interest in graphic design services on Meta platforms.

This strategy non-intrusively introduces Blüm Designs to a high-intent local audience, establishing a strong foundation of brand awareness for future nurturing.