So this might be a little much, but since I do have contacts in the voice-over industry I wrote up an r/AITA post for one of my characters and hired an actor to portray him. I've done this a few other times with specific parts of the actual canon text but I think that this method actually got way more engagement. People know and like r/AITA stories, people don't necessarily know if they like my book and out-of-context scenes from it. Great way to reach out to readers!!