Startup Content Worksheet

#1. Descriptive Content
Write a one-sentence description that tells your future customers about your business or product in a way that brings value to their lives. (Ex: TrepRep turns your passion, expertise, and years of hard work into content that connects with your customers.)

The Unwell Mother is a community where we embrace our crazy and hope to help each other heal with curated content, relaxing art therapy, and practical planning tools for moms navigating the pandemic from home.

#2. Website Content
Create a call to action for your website’s homepage. (Ex: Get your free copy of Knock Your Customers’ Socks Off with Your Blog: Ultimate Blogging Guide by signing up for our weekly newsletter here!)

Satisfy your need for order with simple, customizable habit trackers and a free tutorial on how they can work for you.

#3. Blog Content
Create your first three blog topics. (Ex: Connecting Entrepreneurs with Their Audience: Why I Launched TrepRep, 10 Reasons Freelance Writers Fail to Help Entrepreneurs Build Their Brand, 8 Ways to Use Content Marketing to Increase Sales in Your Business Today!)

- When Nothing Goes According to Plan: Planning Tools for Parents in a Pandemic
- 3 Ways to Rephrase Harmful Self-Talk
- 5 Planner Tools That Will Save Your Serenity

#4. Email & Newsletter Content
For your newsletter, choose your audience, set your goal, pick your frequency, and what type of content you will feature in each newsletter. (Ex: Blog subscribers, grow blog views 10% a month, once a month, blog posts and YouTube videos)

Audience: Blog subscribers
Goal: Grow blog views 10% a month
Frequency: Once a week
Type of Content: Blog posts, YouTube Video, Planning Freebies

#5. Social Content
Choose your target market for your social media content. Based on that target market, choose the main platform you will focus on building an audience.

Target Market: Moms, 28-45
Platform Focus: Facebook/Instagram