I began by identifying the core need — safe and effective menstrual pain relief — and positioned Serena Patch as a comforting, modern solution. I chose a lotus symbol to represent strength, resilience, and femininity. A soft pink color palette was selected to evoke warmth, care, and trust. I combined elegant typography with minimal design to create a premium yet approachable feel. I ensured consistency across logo, packaging, and messaging to build a strong, cohesive brand system that feels empowering and reliable.