Intro: Introducing the “You Are Valuable” journal collection, inspired by Matthew 6:26: "Look at the birds of the air: they neither sow nor reap nor gather into barns, and yet your heavenly Father feeds them. Are you not of more value than they?"

Solution: Hardcover journals with more pages than the first collection in a variety of colours. This collection is gender neutral, so anyone can purchase them comfortably. They also have an inspiring message on the cover for anyone who needs a reminder that they matter. Journalling is a form of mental health maintenance, so having a journal with a design that affirms your value—no matter what you're going through—was important. It came from a real place for me: I was going through a rough time financially during my first year as a full time artist, I was doubting if this really was my purpose, and feeling disconnected from my community. God spoke to me through this Scripture, reminding me that He is taking care of me in a variety of ways. It completely changed my perspective. This is what inspired the ad I created, which is also featured in my portfolio.

My process: Hand drawing two birds flying through a circle, which is a quote from Matthew 6:26. I then chose 6 colours, loosely inspired by the rainbow and named after birds with those distinct colours. I designed the covers, incorporating a repeated cascade of birds in the background, made each cover monochromatic while still popping, and put them out into the world!

The benefits: journals with a design that communicates intention, a variety of colours (collectible and also catering to diverse audiences), simple and unisex design

Results: brand awareness, social media engagement, sales!