Personal Brand Art Direction
EPISODE 2
UNDERSTANDING THE ART DIRECTION
Art Directors Designers that inspire.
https://cargocollective.com/kylecrawford/Posters
http://ashleydetmering.com/work-1#/fangoria-magazine/
https://www.behance.net/cesarmoreno
News 420
It has a more experiential tone of news, as if told by a friend where experiences prevail, the layout of the text and the font are formal but they contrast with the selection of quite funny photos turning all the content into something as not to take it so seriously .
Takes the idea of 420 related to marijuana and connects it to past news that happened on the same date. Much of the photos are in B / W so it gives more seriousness, and connects with somewhat disturbing news giving a negative perception of the date 420.
Organization
Personal Branding
- Creative Artist ( Me :) ) https://www.instagram.com/bygabozeta
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EPISODE 3
BRAND VALUES AND ART DIRECTION
Relationship with my brand
Content-driven interaction, show us close, recursive multi-disciplinary creative.
Brand Values (Artist brandig)
Horror Fun.: silly child.
Idea upon any médium.
Commited: I dont design ugly things!
Involved, Share, No Ego.
Weird Art mindset
Human made
Generate curiosity.
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EPISODE 4
DECIDING DESIGN PRINCIPLES
Liquid: the movement its key in any art flow
Contrast; making as evident and easy to understand
Depth: multidimensional understand of things.
Commited; No ugly design shall pass!
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EPISODE 5
AUDIENCE PERSONAS AND USER STORIES
Horrror music and themes related who likes to buy and collect products and displayet and shared proudly. Early bloggers wanna be. Nostalgic feel.
Hector
Male
Age range 22 to 40
In a relationship
Contractor
Passionate topics: horror music movies notalgia cihld
USA
Goals: Own and collect toys memorabilia and shared with the world.
Frustration; so many cool things, i dont have that kind of money.
Other: Proud dad and boyfriend.
Passionate topics
Geeky
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EPISODE 6
CUSTOMER JOURNEY
Pressing link on an email:
Sould they feel Cirious for whats new.
Signning up
Should they feel safe and exited found their product or service.
Confirmation email
Should feel realif.
What do the people need to know?
We have an online shop
We are hungry for commisions and collabs
Nieche in color horror art
We are as geeky as you,.
Artistic creative mindset
How may they be felling?
Proud of supporting small art driven bussines
Happy with an uniqe artwork.
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EPISODE 7
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EPISODE 8
Who are your characters?
Hector its a middle age Young adult woking class man an avid collector of lowbrow horror entertaiment, art and toys. His collection and wardrove make sure that other people knows his a fan and prod, hi often shares others people collections and art posts.
What do we want to happend?
People engage with our content.
Purchase on the web
A long lasting relationship with customer.
User share our content with pride.
Relationship with similar creators
Extra things for free as a surprise.