My Impactful Content Plan

My Impactful Content Plan - student project

As a reminder - this is the plan that I create during this class alongside you, using the prompts you will find within the 'Project & Resources' section. 

 

A little bit about your business

  • My business is Living to Roam: https://livingtoroam.com which is dedicated to helping people upskill themselves in areas of digital marketing and get more freedom back in their lives by creating more impact while working fewer hours.

Your quarterly objective

  • I will be looking to promote awareness of my beginner-friendly classes on Skillshare.

Your theme/goal for one month

  • My theme for the upcoming month is "Digital Marketing for Beginners"

The impact content you will create

  • YouTube videos x2 around these topics:
    • Digital Marketing 101: A Beginner’s Guide
    • How to Get Your First Digital Marketing Client

Your complementary content efforts

  • I will be repurposing these longer YouTube videos into the following content pieces that I will then use to drive people back to my impact content:
    • 2 IGTV videos (and complementary Instagram Stories)
    • 10 original Pins
    • 2 blog posts of transcripts with embedded videos 
    • 2 email newsletters

Then in addition to these content efforts, I would also curate content from other sources, promote my past (existing) content, and if resources allowed, create additional content around my monthly theme catering to my platforms of focus.