My Brand Voice
Muse - Sadhguru ( Jaggi Vasudev - founder of Isha Foundation )
Quote -If you do not do what you cannot do, that's no problem. But if you do not what you can do, you are a tragedy.
Tone Principles ( will exceed 3 )
- conversational
- concise
- disruptive ( making one question assumptions)
- instilling curiosity ( assumptions gone - now what )
- providing clarity through wisdom
- empathy & relatability
- Inspiring with authority