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My Brand Voice

Muse - Sadhguru ( Jaggi Vasudev - founder of Isha Foundation )

Quote -If you do not do what you cannot do, that's no problem. But if you do not what you can do, you are a tragedy.

 

Tone Principles ( will exceed 3 )

- conversational

- concise

- disruptive ( making one question assumptions) 

- instilling curiosity ( assumptions gone - now what )

- providing clarity through wisdom 

- empathy & relatability

- Inspiring with authority