🏷️ Brand Overview
Maroquinier is a Tunisian brand of premium handmade leather goods, founded in 2024. The brand focuses on craftsmanship, quality, and timeless design, combining traditional leatherworking expertise with a contemporary and refined identity.

🎨 Color & Differentiation
The color palette deliberately moves away from the conventional tones commonly found in the leather industry, such as brown, beige, cream, or black. Instead, a deep navy blue paired with a soft lavender tone was chosen to clearly differentiate the brand from its competitors and make it visually stand out. At the same time, these colors align with the brand’s personality, conveying elegance, confidence, and modernity while maintaining a premium feel.

🔷 Shapes & Structure
The logo is built using geometric shapes arranged symmetrically to form the letter M of "Maroquinier", suggesting precision, durability, and craftsmanship—core values of premium leather goods. This construction ensures a timeless and versatile mark.

✒️ Typography, Gestalt & Von Restorff Effect
A refined serif typeface reinforces tradition and expertise, while the centered alignment and symmetry create visual order and balance. The lighter logo elements stand out against the dark background, applying the Von Restorff effect by isolating key elements, which enhances memorability and allows the brand to pop visually in a competitive market.