Kiki's Creative Club is supposed to be an empowering space for creatives. I imagined this being a cafe that appeals to artistic types who want a quiet, relaxing place to work and share ideas.

I also wanted it to have a Studio Ghibli "vibe": cozy, classy and whimsical.

 

Forgoing a more modern look, I chose a logo that reminds me of a maker's mark or a traditional name seal.

Continuing with the traditional, handmade theme, I also incorporated brush strokes that remind me of Japanese calligraphy.