Kiki’s Creative Club is a coworking and coffee space for creative professionals. The goal was to create an identity that feels playful, energetic, magical, and welcoming.

I started with research, keywords, and moodboard exploration before moving into sketches and the final concept. The logo combines playful waves with an abstract magical character, representing creativity, movement, fun, and the feeling of finding your creative spark again.

The final identity uses bright, energetic colors and friendly typography to create a brand that feels creative and fun without becoming childish.

This was a practice

project created to explore and apply the full logo design process from research to final identity.