STEP 1: WHO

 

- List 5 groups of people you care about. Who matters to you? (Example: single moms, business owners) - businesses that depend heavily on digital means to market and sell

 

- Which one are you most passionate about helping? - insurance, fintech and finance

 

- Do you get emotional when you think about how they struggle? - yeah. How these businesses do not show up when people look for them is a source of concern for me

 

- Can you relate to their struggles in some way? - Yes

 

- Do you have a vision of how their life could be better and how you could help them? - Make them appear the first page of SERPs

 

- Does helping them FEEL like work? - NO

 

Spend a lot of time here thinking through all this and really doing some soul-searching. The WHO you choose to help significantly affects everything you'll do from here. It needs to FEEL right. And, you need to feel called to help these people.

 

Post your WHO to the Projects section of the course.

 

STEP 2: WHAT

 

What will your service strategy be:

 

Same, but better: THIS

A gap in the market

More honest/transparent: AND THIS

Brand new

Post your what in the Projects section of the course.

 

STEP 3: PACKAGING

 

What service packages will you offer? What are they called? What "features" does each have? And yes, this is hard to think through the first time you do it. But, it'll make a tremendous difference in how well your services sell.

 

Post your packaging plan in the Projects section of the course.

 

STEP 4: PRICE

 

What is your pricing strategy?

 

Cheaper

High-End

Same Price, Better Offer: THIS

How much will each package from Step #3 cost?

 

Post your answers in the Projects section of the course.