Building a brand can be stressful and might even make you consider leaving it for the big dogs, but I have learned some ways you can keep up with the industry and be the entrepreneur you wanted to be. Digital space is the taking the lead so by engaging to it and have your brand on the centre then you will be on the right place.

1. Using video for your business and brand will help you make your brand feel more real to your business ideal clients and target market. Using this tool and using a mixture will help your
business be discovered in multiple ways and be able to communicate your message and make them understand your brand better.

2. YouTube is a crucial tool for making videos for your brand because it is well known search engine and that will help your business gain more traction and eye-balls. It would be a great way if you check what your competitors are doing and what is trending so you can be ahead of their game.

3. Behind The Scenes: Vlogs.
Behind the scenes and vlogs humanize your brand and that will help you be more relatable and that will gain trust from your target market and that is much crucial and has value. That helps breaks down the wall between you and your audience.

Tactics:
i. Have a planning and preparing for your vlog, have mission and clear storyline.
ii. Have a personality or character to humanize your brand energy. Relate to yoour target market.
iii. Show & Tell, show people what you are talking about, make it more visually, create engagement.

4. Educational viedos are crucial to provide information, to educate your audience and guide them by creating your ‘How-to videos’ it might be about your product or services. That places you and your brand as an expert in your expertise and services you provide. They do not always have to be about your brand.

5. Testimonials
These can come in different forms and those testimonials legitimize your business. another thing that helps is when your customers say about your business or brand. Your brand gains trust from your customers and you get your brand advertised not by you as the business owner but by your
audiences and that helps a lot.

Tactics:
i. The way you ask for a testimonials will result to what your audience say, ask specific questions.
ii. Have short and sweet testimonials, full of points and will be helpful to your brand and audience.
iii. Use your testimonials alongside with other video content and channels. Pick someone who’s
enthusiastic about your brand, someone with results.
iv. Carefully think what you audience to talk about on the video.

6. Utilizing Generated Content, i have it playing big role from my previous employment. Creating the questionnaires, polls, and challenges will make your audiences share with their audiences about your brand. That is another win for your business and brand because your audiences speak for your brand and sort of market it for you and that shows intergration between your people on their normal lives.

This class has tactics and tips that are very much useful for brand owners and how you could market your brand’s awareness and exposure.