Brand & Selection Overview

HoopEdge is a basketball brand focused on performance-driven apparel and footwear, with an emphasis on authenticity and basketball culture. The selected podcasts, influencers, and suppliers were chosen based on their relevance to the basketball community, audience engagement, and alignment with emerging and growing brands.
Please refer to the research table here: https://docs.google.com/spreadsheets/d/1ZpMNYz3cxj2g01-C_bLlRmiD0OOAuN7u15dXRv-0KO4/edit?usp=sharing