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GoPro | Brand Awareness Video

GoPro | Brand Awareness Video - student project

First of all, thank you, Jake, for this amazing course! 3D cameras used to give me a real headache because I found them so difficult to work with, but your explanations made a huge difference for me.

For this course project, I decided to create a short brand awareness video for GoPro, applying what I learned throughout the course to a format more relevant to today's motion design market, especially social media content.

I built the project from scratch, from developing the concept and planning the scenes to animating everything in After Effects.

A bit about the process:

  • 3D Camera Animation: Used 3D cameras in After Effects to create depth and move between different scenes.

  • Lighting & Composition: Applied my understanding of lighting, reflections, and camera angles to give the visuals a more cinematic look.

  • AI-Generated Images: Generated images of GoPro cameras using AI, then worked on their lighting and composition to make them fit the scenes and appear more three-dimensional.

  • AI Voiceover: Used ElevenLabs to generate the voiceover and chose a delivery that suited the video.

  • Sound Design: Added sound effects to support the visuals and make the transitions feel more natural.

This project was a great way to put the course concepts into practice while exploring how I could apply them to a modern motion design project.