Freelance Web Developer
- Vision & Goals
- Purpose: "Help small businesses succeed online with custom WordPress websites"
- 2024 Goals:
- Reach $120K annual revenue
- Build 15 client websites
- Launch WordPress maintenance service
- Personal: Work max 35 hours/week
- Target Customer
- Small business owners (5-20 employees)
- Service-based businesses (consultants, lawyers, real estate)
- Budget: $5K-15K for websites
- Pain points: Outdated websites, poor mobile experience, no in-house tech team
- Core Offering
- Custom WordPress Websites: $7,500 base package
- Monthly Maintenance: $197/month
- Rush Projects: +25% premium
- USP: "Launch your new website in 30 days or less"
- Marketing Plan Primary Channels:
- LinkedIn: 3 posts/week, focus on project showcases
- Local Chamber of Commerce: Monthly networking
- Referral Program: 10% commission to partners Metrics:
- 10 new leads/month
- 2 website projects/month
- 5 maintenance clients/quarter
- Operations Tools:
- Dubsado for contracts/invoicing ($35/mo)
- Asana for project management ($0)
- WPEngine for hosting ($290/mo) Time Blocks:
- Client work: Mon-Thu, 9am-3pm
- Marketing: Friday mornings
- Admin: Friday afternoons
- Revenue Streams Primary:
- Website Projects: $90K/year
- Maintenance: $24K/year Secondary:
- Website Audits: $6K/year
- Affiliate Income: $2K/year
- Action Steps Next 30 Days:
- Create maintenance service package
- Film 5 client testimonials
- Set up automated onboarding 90-Day Milestones:
- Launch new portfolio site
- Sign 3 maintenance clients
- Create case study template Review Dates: Last Friday of each quarter
Success Metrics:
- Monthly Revenue: $10K
- Client Satisfaction: 9/10
- Project Completion: Under 30 days
- Work Hours: Max 35/week