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Flat Hill Farm IG Reel on Chicken Harvest

Flat Hill Farm IG Reel on Chicken Harvest - student project

First, some thoughts on the process:

I absolutely love that this process felt more like creating a partner in content creation rather than just allowing AI to dictate my style and message. I did add one additional document to my Project space: an audience analysis. Adding that let me say on task to create content that serves my ultimate goals. I also added a process step to the instructions to help draft a caption for each post that is consistent with the tone of the script. SOOO much better than staring at a blank screen!

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Link to the final product: https://www.instagram.com/reel/DaDcTLJuHOI/

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The final script: 

This weekend, our farm got 277 meals closer to a goal I can’t stop thinking about.

It was our first harvest of 2026.

For the last eight weeks, our broiler chickens have been part of our daily rhythm. Moving them to fresh grass. Checking feed. Filling water. Getting out there when it was cold or raining or windy or we just really didn’t feel like it.

Chores wait for no one. 

And then, suddenly, it's harvest weekend.

Two full days of preparing, packaging, delivering, cleaning up.

I won’t lie. It’s a lot.

But this year, we’re trying to think about it a little differently.

Our goal is to raise 5,000 meals worth of meat from this farm.

Family dinners. Meals with friends. Leftovers packed for lunch. A roast chicken on a Sunday table.

And this weekend, harvested about 277 future meals.

My favorite part is hearing where they go next.

The proud texts with pictures of beautifully roasted chickens. The “this was so good” messages. The quiet satisfaction of knowing that something we cared for in the field is now feeding people in kitchens all around our community.

I've always said that my life's purpose is feeding people. What I love about the farm is that it takes my capacity for feeding people and magnifies it.

I don’t have to be standing in every kitchen or stirring every pot, but our farm still part of those moments.

Five thousand meals is... a lot. But with the first 277 already harvested, I think we’ve got this.