Euphoria Candle Co.

Euphoria Candle Co. - student project

Shwhat up Scott, thanks for putting this class together. I'm excited to see your process and to end the class with some sweet custom type! 

Since I don't currently have any logo projects in the mix I'm going to make up a fake company and call it Euphoria Candle Co. I don't do a whole lot of ornate elegant type so I want this to have all of that, a very feminine vibe. Right now I am really leaning towards some sort of script but that might change after doing some research. Time to do some digging! 

Web Inspiration.
I spent some time this past weekend surfing the internet for some type inspiration. Here's what I got.

I had sometime yesterday to work on some roughs for my Euphoria logotype. Here's what I came up with so far. I want to play with adding more flourishes and things. 

The roughs that I pick to go forward with were these four.

Working this large is new to me but I did enjoy it and I think I'll stick with it. It makes it easier to flush out a clean version thats just about 100% locked in. So here are my revisions. Do to time I only really cleaned up 2 options.

I asked around and I would say the majority of people liked the bottom option but I personally like the top. Not sure which one I'll pick.

OK I'm going with the top option! Like Scott suggested, I played around with simplifying the "E" a little bit. I'm leaning towards option B C or E... hmmm 

Finally got around to vectorizing this guy. I'll play with color and mocking it up on a candle another day. I'm super pleased with how it came out!! Thanks for the tips and feedback Scott!

Final Colorways

Quick product mock up. Vintage metal can candle. 

Illustrator / Designer