TASK 1: CLIENT QUESTIONNAIRE

1. What is your company name and how would you like it to appear on your logo?
Crumb. We would like it to appear in a clean, simple, and friendly modern-retro font.

2. What industry are you in?
Food & Beverage / Artisan Bakery & Specialty Coffee. We offer freshly baked artisanal sourdough bread, warm pastries, and specialty coffee.

3. What is your unique selling point (USP)?
We focus on traditional, handcrafted baking using natural, locally sourced ingredients without artificial preservatives. Baked fresh daily.

4. Who is your target audience?
Young professionals, students, and local food lovers (ages 21 to 40) looking for quality breakfast or a cozy spot.

5. What is your price point?
Mid-to-High Tier. Premium natural ingredients that offer high value in quality and taste.

6. Style Preferences?
Warm & Cozy yet Clean & Modern. Approachable, playful, and welcoming.

7. Words associated with the concept:
Warmth, Comfort, Freshly Baked, Morning Sun, Daily Sourdough, Simple & Cozy.

8. Deliverables needed:
Logo & Variations, Packaging (Cups, Bags, Boxes, Stickers), Menu, and Brand Guidelines.

 

Photo by sehoon ye on Unsplash