Copy Writing Exercise - Brand Tone of Voice

Copy Writing Exercise - Brand Tone of Voice - student project

Original copy:

About our main Granny

I'm a mother and a proud grandmother who has always enjoyed creating things. I've tried my hand at cake decorating, knitting, crocheting, drawing, and painting, but I found a special love for sewing and quilting. These are two passions that I now combine with my love of fabric, to make beautiful things that bring joy to your home and life.

I prefer to express myself in a "local is lekker" manner. In my home studio, I create placemats, table runners, pot holders, trivets, and throw pillows/cushions with the help of my fellow grannies. We combine 100% cotton fabrics, denim and ShweShwe -a local South African fabric- to create our articles.

And now, I have created two classes for my fellow sewists. I use my over 40 years of experience in sewing and quilting to inspire others to create their own fantastic ARTicles.

Sew you soon.

Marna

 

Edited copy to reflect Granny Worx’s brand voice principles – simple, conversational and upbeat.

The copy will be used as “About Us” text on the website and social media platforms.

When Was the Last Time You Felt Really Impressive Flashing Your Potholders?

I am a proud mom and granny who has always enjoyed creating things. I've tried my hand at cake decorating, knitting, crocheting, drawing, and painting. But I found a special love for sewing and quilting. Combining these skills with my love of fabric, I craft colourful creations for your home.

I use 100% cotton fabrics, denim and ShweShwe. From comfy couch cushions to trendsetting table runners, always in local fabric.

Heleen Johnson (Pretoria, South Africa) said “So unique and so representative of Africa's creativity.”

Looking for gift ideas? 

No need to go looking for a needle in a haystack. My designs include placemats, potholders, table runners and throw pillow options. And our guaranteed delivery helps you to save time.

Or are you feeling inspired?

I can help with that too! I use my over 40 years of experience in sewing and quilting to guide others in creating their own ARTicles. My workshops are hands-on and I am on hand to help as you learn to make your first Granny Worx item.

So, whether you’re ready to start shopping or sewing – I am here to help. (*Link to shop and class signup pages)

Marna

 

Notes:

I used Hemmingway Editor and CoSchedule Headline Analyzer.