Jack Zerby

Conception et rédaction de sites web : créez des pages d'attérissage extrêmement efficaces grâce aux secrets de la vieille école

Hey Jess,One suggestion would be to increase the contrast of the copy that's over the top picture. You could either use another picture where the area with the text is less distracting or you could make the text box less opaque. I would also test replacing the "get your first meal plan" with the "sample free plan" link and taking off the "see how it work" link in that area as well. Idea is to lessen the number of links a customer has to choose from. If you know which path works better in converting customers and making them happy, lead them down that path and don't let them stray. -Sungho

This is a greeeat idea!! I would definitely use this. This actually makes me wish I lived on my own so that I would have a use for your service Jess! :-)

From your homepage, I definitely do understand what you're selling.

It is a lot of information to take in upon first landing though.  I think you try to pack a lot of information into the copy, but for first time users, it may be a bit overwhelming.  For example:

- Instead of "simple, smart, &amp; tasty weekly meal plans," maybe a more direct explanation of your value proportion, e.g. "Let us plan your meals for you."  So readers understand immediately whether or not your service is relevant to them.  And then you can go into the details such as the fact that you're providing weekly meal plans in the supporting copy - and interested readers can find out more information if they choose to read on.

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For the 3 boxes at the bottom:

- You're combining two types of content into each of these boxes that feel slightly jarring to read together because they don't directly relate to or flow into each other: benefits (i.e. "save time &amp; cook more") and a CTA ("learn how it works").

- Possibly it may be better to separate the benefits from the CTAs into two sections?  Or have the copy be more relevant to the CTA?

- I think the CTA text is also slightly buried.. and since you'd want people to be drawn deeper into the site (ie to learn more, etc), maybe switch this out for the headline?  (So instead of drawing focus to "save time &amp; cook more," switch it out for "Learn more about our plans").

This is a great idea!  I hope this was helpful - do let me know if any of this is confusing!  Best of luck with the launch!!

Cynthia

My company is launching our first paid product this May and wanted to redo our home page to really market and sell the service. Would love your feedback if this makes you want to buy the product and understand what we're selling.
<img src="http://s3.amazonaws.com/skillshare/uploads/project/f3a4d68e254178f4af04cf15c92b2956/ab23f3d0" alt="Cook Smarts Meal Planning Service landing page - image 1 - student project" srcset="http://s3.amazonaws.com/skillshare/uploads/project/f3a4d68e254178f4af04cf15c92b2956/ab23f3d0 600w, http://s3.amazonaws.com/skillshare/uploads/project/f3a4d68e254178f4af04cf15c92b2956/ab23f3d0 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">

Cook Smarts Meal Planning Service landing page

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