Looking for some clarity on how to get started? Hey, don’t forget I’ve created a workbookthat contains 11 practical exercises to help you take your content strategy to the next level. That’s our class project - you can download your handy PDF right here! You’ll be walked through the most important steps so that by the end you have a content strategy to follow.

Remember, content strategy isn’t about perfection. Wherever you are in your process—even if that’s just a first sketch— I can’t wait to see what you write in your workbook! Don’t hesitate to share it with me and other members of our community in this section. To encourage you to share your thoughts and to arm you with extra guidance and inspiration how you can fill in the workbook - I’ve filled it in too! Take a look: