To complete this project, I began by revisiting key concepts from class, focusing on how color impacts branding and emotional perception. I researched visual trends and color schemes used by both luxury fashion brands and children's clothing stores to better understand their target audiences. Using this insight, I gathered inspiration images to create mood boards for each brand type. From these visuals, I extracted and refined two distinct color palettes: a soft, muted set for the high-end fashion brand to convey elegance and sophistication, and a bold, vibrant palette for the children’s store to evoke fun, energy, and playfulness. I carefully balanced the tones in each palette to ensure they aligned with the desired brand identity.