Cold Email

MediaBooks is a Marketing Agency that assists small BookKeeping and Accounting firms with their digital presence and branding.  Kristen Corey is the CEO and founder.  She was an accountant at a small CPA office before opening her own Marketing Agency for other operators in the accounting industry.

I discovered from a third party that MediaBooks is struggling to grow - it's losing some of the few clients it has.  I noticed on the MB website that  Kristen focuses on digital presence and branding/ storytelling, but she fails to address the root motivation behind those marketing aspects: sales & growth.

I show 2 options for the subject line, but were to have sent this to MB I would have gone with the 2nd one.  Thoughts?

Thanks for your help and teaching - Best stuff I've seen.

Cold Email - image 1 - student project