Class Project
IDEAL CLIENT PROFILE
Name: Jessica
Age: 25 years old
Location: Bakewell, Derbyshire, England - but mentally, she lives on her phone.
Current Day Job: Retail sales associate / Cashier / Front desk receptionist / Admin assistant / Customer service rep. She earns £25k/yr. She is tired, on her feet all day, and her boss doesn't value her.
Her Secret Dream: She wants a laptop job. She has seen girls on TikTok working as Virtual Assistants, Customer Support reps, Executive Assistants from home, earning in dollars. She wants that freedom so bad it hurts. She wants to quit her job without being broke.
10 Core Problems 1. Her CV Screams "Local Shop Worker" Not "Remote Professional" 2. Zero Callbacks After 100+ Applications 3. The "No Remote Experience" Trap 4. She Has No Idea What Remote Job Title She Qualifies For 5. Her Cover Letter is Begging, Not Selling 6. Imposter Syndrome - "My Work Is Not Professional Enough" 7. She Doesn't Know How to Price Herself or Handle Dollars 8. No Proof, No Portfolio, No LinkedIn Presence 9. Scam Trauma and Trust Issues 10. Her Deepest Desire Isn't Just Money - It's Freedom and Respect size=0 width="100%" align=center>
10 Video Solutions – For each problem, come up with one video idea that provides a solution, transformation, or valuable insight.
VIDEO 1: For Problem #1 - Her CV Screams "Local Shop Worker"Title / Hook: "Your CV is getting rejected because it says 'Attended to customers' - say THIS instead"
Format: Green screen behind your old CV vs new CV
The Solution: Show the translation trick live.
CTA: "Comment RETAIL, and I'll translate your worst CV line for free."
Title / Hook: "Applied to 100 remote jobs, 0 replies? Check for these 3 ATS killer words"
Format: Talking head + screen record of a CV on your phone
The Solution: Teach ATS. Show her CV is missing keywords recruiters search: "Google Workspace, Slack, CRM, Time Management, Client Support".
CTA: "Want me to check if your CV is ATS-friendly? Link in bio for free 3-bullet review."
VIDEO 3: For Problem #3 - The "No Remote Experience" TrapTitle / Hook: "How I faked 2 years remote experience without lying"
Format: Whiteboard or paper list
The Solution: Show how to reframe:
· "You used WhatsApp Business to reply to customers? That's = Remote Client Communication via messaging tools"
· "You used a notebook to track sales? That's = Manual CRM & Data Entry"
· "You opened and closed the shop alone? That's = Self-motivated & Able to work independently remotely"
CTA: "I turned 3 years sales experience into remote experience. Want me to do yours? DM REMOTE"
Title / Hook: "Stop applying to EVERY remote job. If you worked retail/admin, apply to ONLY these 3"
Format: List video with trending audio
The Solution: Give clarity, which is valuable.
1. Customer Support Rep - if you handled complaints
2. Virtual Admin Assistant - if you arranged things, answered calls
3. E-commerce Chat Support - if you sold on WhatsApp/Instagram
Tell her to pick ONE for 2 weeks.
CTA: "Comment your current job and I'll tell you your ONE remote title."
Title / Hook: "Your cover letter sounds desperate. This is why they never reply."
Format: Act out reading a bad cover letter vs good one
The Solution: Teach the 3-sentence formula:
· Bad: "Please ma, give me a chance, I am hardworking and God-fearing..."
· Good: "In my last role I handled 40+ customers daily and reduced complaints by 30% using calm communication. I can bring that same customer retention skill to your support team. Available to start Monday."
CTA: "I have a free cover letter template that actually works. Link in bio."
Title / Hook: "You think you're 'just a sales girl' but you're already doing a $15/hr VA job"
Format: Emotional, motivational talking head
The Solution: Transformation video. List her daily tasks and put a dollar value:
"You manage money, you close sales, you calm angry people, you organize stock - my friend in the US pays a VA $800/month to do that on Slack. You're not unqualified, you're just under-documented."
CTA: "If this hit you, follow - I help retail girls become remote girls."
Title / Hook: "What to say when they ask 'What is your rate?' - don't say $3/hr!"
Format: Roleplay as interviewer and interviewee
The Solution: Give her a script:
Interviewer: "What's your rate?"
Her OLD answer: "Anything ma, even $3..."
Her NEW answer: "For Customer Support roles with my 2 years client management experience, my rate is $6-$8/hr, but I'm open to starting at $5 for the right team."
Explain why she should never convert to Naira during the interview.
CTA: "I include rate negotiation script in my $30 CV package."
Title / Hook: "Recruiters are stalking your LinkedIn and finding NOTHING - fix this in 10 mins"
Format: Screen record fixing a LinkedIn profile
The Solution: Show 3 fast fixes:
1. Banner: Free Canva banner that says "Aspiring Virtual Assistant | Customer Support | Admin"
2. Headline: Not "Seeking job" but "Former Admin Assistant | Customer Support | Google Workspace | Open to Remote"
3. Photo: Wear a plain shirt, stand near a white wall.
CTA: "Want my free Canva LinkedIn banner? Comment LINKEDIN"
Title / Hook: "I know you've been scammed before. So I will do your CV BEFORE you pay me."
Format: Direct, honest, no music, just trust-building
The Solution: This is your UNFAIR ADVANTAGE video. Show proof.
"I will rewrite your first 3 bullet points for FREE. If you like it, you pay N12k for the rest. If you don't, keep it. I've done this for 8 girls this week - here are their voice notes [play 2 testimonial voice notes]."
This destroys objection.
CTA: "Comment FREE and I'll do your 3 bullets today."
Title / Hook: "This is not just about remote job - it's about never standing for 9 hours again"
Format: Storytime / Day in the life transformation
The Solution: Sell the transformation, not the service.
"Imagine: No more rude customers shouting. No more begging for off day. You wake up, open laptop, reply to messages in your pajamas, and get paid in dollars. Your mum starts calling you 'my daughter that works for abroad company.' That's what a remote-ready CV gives you. Not just a job, your life back."
CTA: "Ready for your life back? My bookings for this week are in my bio. 2 slots left."