Charmed Beauty provides premium eyebrow tattoo services, lash extensions and cosmetic tattoo training in Australia.

My challenge was to create strong positioning and brand identity in the saturated cosmetic tattoo market, starting with the website. 

Repositioning a literal 'beauty makeover' service into a more aspirational sentiment of 'beautiful transformations', it became the key brand idea and driver for the visual elements and colours. The brand story is all about injecting little moments of magic for the clients, through their cosmetic changes.