I am an esthetician and a lash artist, and I feel as though my brand is represented by Caroline Forbes from the Vampire Diaries. 

Look/Style - put together, confident, on trend with the latest in beauty standards, big boss girl energy. 

Voice - confident without being conceited, knows how to make you feel good, and is overall very encouraging for self love 

Actions - shows up in ways to make you feel your best, takes the time to ensure everything is perfect for clients, and knowledgeable in the beauty field