Description:

This project showcases the journey of creating a modern and authentic brand aimed at helping emerging entrepreneurs take control of their businesses. Combining expertise in graphic design and digital marketing, we’ve developed a brand that not only provides services like branding and audience segmentation but also educates through practical courses on tools like Facebook Ads, Adobe Suite, and Notion.

Our goal is to empower small businesses to think and act like big companies while staying true to their unique creative vision. Through this project, we highlight our branding process, mission, and the strategies that make our brand stand out.

Perfect for those looking to build brands that inspire, connect, and educate!

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Our Business Presentation

Hello everyone! We are Valeria and Andreina, two high school friends who, after following different paths, reunited years later and decided to join forces to transform how entrepreneurs approach the growth of their businesses.

Valeria is an expert in digital traffic and segmentation strategies, while Andreina is a graphic designer specializing in branding. Together, we created a business to help new and emerging entrepreneurs grow with modern ideas and effective strategies.

What do we do?

We don’t just design and manage digital strategies; we also aim to empower our clients by teaching them how to take control of their business. We offer:

• Personalized consultations for emerging businesses.
• Hands-on courses on digital tools like Facebook Ads, Adobe Suite, Notion, and Google Workspace.
• Branding and segmentation strategies designed for growth.

Our goal is to help small businesses operate with the same professionalism as large companies, fostering a more creative, diverse, and competitive market.

Why choose us?

We are two 30-year-old women passionate about our work with a clear mission: to democratize knowledge and show that success is within reach for anyone with the right tools.

What makes us unique?

1. Real experience: We’ve worked in the industry and know its tricks and challenges.
2. Educational approach: We don’t just do the work for you; we teach you how to do it yourself.
3. Relatability and modernity: We’re young, understand current trends, and speak your language.

Our Dream

We want to inspire and educate. We’re working on a podcast where we’ll share success stories, client interviews, explanations about how algorithms work, and practical tips for starting and growing a business.

We’re ready to take on the world! If you have an idea or a business, we’d love to help you take it to the next level.

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Our WHY: Why do we do it?

We do it because we believe in a more diverse and creative market, where entrepreneurs have the knowledge and tools they need to compete with big companies. We want to empower people, help them grow, and prove that with the right strategies and a bit of education, anyone can take control of their business and achieve success.

Our HOW: How do we do it?

• We offer personalized consultations to understand each business’s unique needs.
• We design effective strategies for branding and segmentation to connect with the right audience.
• We create accessible, hands-on courses to teach entrepreneurs how to use tools like Facebook Ads, Adobe Suite, Notion, and Google Workspace.
• We generate educational content such as podcasts, guides, and success stories to inspire and empower our community.

Our WHAT: What do we do?

• We help entrepreneurs and small businesses establish and strengthen their digital presence.
• We design modern and memorable branding strategies.
• We provide training on digital tools and productivity platforms to help our clients manage and grow their businesses independently.
• We create an ecosystem where small businesses can learn, grow, and shine.

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Brand Behavior

How does our brand act?

• Our brand acts youthful and vibrant, with fresh, approachable energy.
• More than just a brand, we share our daily journey as entrepreneurs, showing our audience the lessons we learn along the way in a real, authentic way.

How does our brand behave differently from the competition?

• While we offer courses on digital tools, our personality sets us apart: two 30-year-old women who are fun, spontaneous, a little clumsy, and always natural.
• We teach from experience with a close, human approach, free of pretensions or complicated jargon.

What is “expected” from our brand?

• To be authentic, educational, and approachable.
• To help entrepreneurs with practical, modern tools.
• To inspire others with our story, proving that building something great is possible with passion, effort, and creativity.

Through this behavior, we reflect our vision: a brand that teaches, connects, and empowers with a human and approachable touch.